About Us

Haddon & James are a family firm of auctioneers based in St Albans Hertfordshire since 1992. For much of that time we have operated firstly as St Albans Auction Centre and more latterly as Hertfordshire Auctions. As our markets have evolved, our trading name has changed to meet the needs of the markets we serve.

Our business continues to evolve and also to grow and encompass a whole range of new technology. This application of technology and the solid ethos that our business is built upon has led us to vast new markets and demand for our services in a much more exciting market environment.

Our business model now is technology focussed, with IT systems performing the job of a traditional auctioneer, but doing it 24/7. Our sales are now huge as our suppliers want to sell more and more of the stock that has been surpassed, over-ordered, seized, not paid for, cancelled, refused, replaced or just gathering dust. The range of stock we sell is also vast with well over 1000 separate lines of stock being sold each week and up to 10, 000 separate items. Everything from the very latest 84’’ LG smart tv’s to Ipad Airs, Iphones Laptops, Motor Scooters, Luxury Goods and so many other items you wouldn’t have even thought of.

This new marketplace demands a new level of service, an improved quality of stock, a rapid reaction to customer demand and above all the greatest commitment to the best stocks to sold by auction in the UK.

Welcome to WiserBuyer. In partnership with the very latest online bidding technology with our friends at Bid-On-This.

Our dedicated Wiserbuyer Staff will seek to provide the best stocks, giving the best value for both trade and private buyers. Ultimately we are still auctioneers so all the usual auction rules apply – we are not a retail site!

Let us know how we’re doing – If we’re not giving our best we want to know about it.

The Wiser-Buyer Sales Team.